Narrow the collection
The buyer filters by price, availability, body type, make, and transmission, or searches by brand and model.
Auto dealership · Inventory catalogue · Lead capture
J.A.M Dunc Enterprise LLC
A production storefront for a US used-car dealership, where a buyer can filter the live inventory, read the vehicle's real numbers, and book a test drive without phoning the lot first.
Read the case study Visit the live siteJ.A.M Dunc Enterprise LLC is a used-vehicle dealership storefront. The site leads with the current collection, lets a buyer filter and open any vehicle for mileage, transmission, fuel, and price, and routes a decided buyer into a test-drive booking or a financing enquiry.
What success needed to look like
- 01
Show the real stock publicly so buyers stop calling to ask what is available.
- 02
Let a buyer narrow to the right vehicle without scrolling the whole lot.
- 03
Make trust signals — certification, clean history, valuation, secure payment — visible beside the car.
- 04
Serve the dealership's non-English-speaking customers in their own language.
- 05
Turn browsing into a booked test drive the sales team can act on.
Live
Shipped and running on the dealership's own domain
How the solution works
From problem to outcome.
A simple view of how work moves through the solution, without exposing private implementation details.
Open the vehicle
Each listing opens with photos, mileage, transmission, fuel, price, and an available or sold badge.
Check the promise
Certification, clean history, instant valuation, and secure payment sit beside the car, with customer reviews a click away.
Book the test drive
A decided buyer books a test drive or opens a financing enquiry, and it reaches the sales team attached to a specific vehicle.
Read the step-by-step workflow
- Narrow the collection: The buyer filters by price, availability, body type, make, and transmission, or searches by brand and model.
- Open the vehicle: Each listing opens with photos, mileage, transmission, fuel, price, and an available or sold badge.
- Check the promise: Certification, clean history, instant valuation, and secure payment sit beside the car, with customer reviews a click away.
- Book the test drive: A decided buyer books a test drive or opens a financing enquiry, and it reaches the sales team attached to a specific vehicle.
The product in action
How BDBot works inside Discord.
Players never need to leave the community space they already use. The bot turns commands into clear match, profile, and leaderboard experiences directly in the channel.
The lot, before the phone call
The homepage answers the first question a buyer has — what have you got — and puts browsing the collection and booking a test drive within a single click. The guarantees run underneath, where a used-car buyer's doubt actually starts.
Filters that match how people buy a car
Price, availability, body type, make, and transmission narrow the stock, and every card carries the mileage, gearbox, fuel, and price up front. Sold vehicles stay listed with a badge rather than vanishing.
The promise, then the proof
The dealership states its commitment to transparency, then hands the page over to rated customer testimonials — so the claim is followed immediately by the evidence for it.
The situation that needed to change.
The dealership's stock lived in spreadsheets and phone calls. A buyer could not see what was on the lot, what mileage it had, or what it cost, so every basic question became a call the sales team answered by hand — and buyers who called outside hours simply went elsewhere.
What I changed and built.
- Put the live inventory on the web first, so the question buyers ask most is answered before anyone picks up the phone.
- Gave the catalogue real filters — price, availability, body type, make, transmission — so a buyer narrows to their car instead of scrolling past everything else.
- Put the trust signals a used-car buyer actually worries about next to the vehicle, not on a separate page.
- Turned interest into a booked test drive or a financing enquiry tied to a specific vehicle.
Key choices
Why this approach worked.
Lead with the stock
The homepage puts the collection and a test-drive booking within one action, because someone arriving at a dealership site is looking for a car, not a company history.
Filter on what decides a purchase
Price, availability, body type, make, and transmission are the questions a used-car buyer actually asks, so those became the filters rather than a generic search box alone.
Show sold cars, marked sold
Sold vehicles stay visible with a clear badge instead of disappearing. An inventory that visibly moves is evidence the dealership is active.
Put trust beside the vehicle
Certification, clean history, valuation, and payment safety appear next to the listing, so the buyer resolves doubt at the moment it appears rather than hunting for a policy page.
Serve more than one language
A built-in language switch keeps the dealership's non-English-speaking buyers on the same site instead of pushing them to machine translation.
What I was responsible for.
I built and shipped the storefront end to end: the filterable inventory, vehicle detail pages, the financing, reviews and store sections, the language switch, and the test-drive booking flow — then deployed it to production on the client's domain.
- Build the filterable inventory catalogue and vehicle detail pages.
- Implement price, availability, body type, make, and transmission filtering with search.
- Build the financing, reviews, and store sections of the site.
- Build the test-drive booking and enquiry flow.
- Add the site language switch.
- Make the storefront work on the phones most buyers browse from.
- Deploy to production and connect the client's custom domain.
Outcome
What changed because of the work.
The dealership has a public storefront on its own domain. Buyers arrive already knowing which vehicle they want to see, and enquiries reach the sales team as structured test-drive and financing requests instead of cold calls.
Live at www.jamduncautosalesus.com
Filterable inventory with search, price, availability, body, make, and transmission
Per-vehicle mileage, transmission, fuel, price, and availability badge
Test-drive booking and financing enquiry flows
Built-in language switching
Customer testimonials with star ratings
What it took to deliver
Client deliveryDealership storefrontInventory filteringLead captureLocalisationNext.js
Clear about what can be shared.
Some client material and implementation details remain private. The numbers, responsibilities, and outcomes shown here are limited to what can be shared and verified.